So-called cookies are used on our website. A cookie is a small file that can be stored on your computer when you visit a website. In general, cookies are used to offer website (“users”) additional functionalities on a website. For example, they may be used to make it easier for you to navigate a website, to enable you to continue to use a website where you left it and/or to save your preferences and settings when you return to the website. Cookies cannot access, read or modify any other data on your computer.
Many cookies on our website are so-called session cookies. They are automatically deleted when you leave our website. Permanent cookies, on the other hand, remain on your computer until you manually delete them in your browser. We use such permanent cookies to recognize you the next time you visit our website.
If you want to control cookies on your computer, you can set your browser to notify you when a website wants to store cookies. You can also block or delete cookies if they are already saved on your computer. If you want to know more about how to set these steps, please use the “Help” function in your browser. For the most user-friendly handling possible, we also use a so-called “cookie management tool”, with which you can manage the setting of cookies even more easily. Please note that blocking or deleting cookies may impair your online experience and prevent you from using this website to its full potential.
We use social media plug-ins to enable users to recommend and share content from social networks such as Facebook, Twitter, widgets from Flickr. We use a two-step process for this. Data is only transferred to third parties when users click on one of the icons displayed in the social media bar. We have no influence on or access to cookies set by Facebook, Twitter, Flickr, etc.
1. Google Tag Manager
We use the Google Tag Manager on our website. The Google Tag Manager is an application that allows us to display small code elements (tags) on our website based on user-defined rules. Such tags can, for example, be used to measure visitor behavior (Google Analytics).
The Tag Manager itself does not build cookies and does not collect personal data, but it can run tags that collect such data.
The basis for the Cookie Consent Tool offered on our website is the use of the Google Tag Manager, which analyzes the settings made by the visitor and then runs tags on the page or not.
2. Necessary Cookies
These technically necessary cookies secure basic functionalities of the website. They are utilized depending on the offer used on one of our websites.
3. Functional cookies (Preferences)
Depending on the offer used on one of our websites, functional cookies are utilized. You can deactivate functional cookies via your browser, in which case the depending functions will not work as expected.
4. Target cookies
On our website we have also integrated Google Analytics, which is a web analysis service. Web analysis is the collectionand evaluation of data about the behavior of the website visitors. Among other things, a web analysis service collects data about which internet page a user came from (so-called “referrers”), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
For web analysis via Google Analytics we use the addition “_gat._anonymizeIp”. By means of this addition, the IP address of the user’s Internet connection is shortened and made anonymous by Google if the access to our website is from a member state of the European Union or from another state that is a signatory to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is the analysis of visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports for us that show the activities on our Internet pages, and to provide further services in connection with the use of our website.
By means of the cookies set by Google Analytics, personal information such as the access time, the location from which an access originated and the frequency of visits to our website by the person concerned is stored. The information generated by such a cookie about your use of this website (including your IP address and the URLs of the websites you visit and the attributes of the website) is transferred to Google servers in the USA and stored there.
The setting of cookies by our website can be prevented at any time by means of a corresponding setting in the Internet browser used, which means that the setting of cookies can be permanently rejected. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
We use Hotjar to better understand the needs of our users and to optimize the experience and services offered on this website. Hotjar’s technology helps us gain a better understanding of our users’ experiences (e.g., how much time users spend on which pages, which links they click, what they like and don’t like, etc.) and this helps us tailor our offerings to our users’ feedback.
Our website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn’s servers is established. LinkedIn is notified that you have visited our sites using your IP address. If you click the LinkedIn “Share Button” and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our site with you and your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
The LinkedIn plugin is used based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media.