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  • Consumers are becoming more aware of the importance of cybersecurity

  • One of the reasons behind is the increased media coverage

  • The European union has created guidelines for how to improve awareness

More than three-quarters of consumers are concerned about the privacy of their data.

Public awareness about cyberattacks has increased during the last years. A research form Swiss Re reveals that cybercrime is a growing concern for consumers all over the globe with them being mostly worrying about fraud of online payments (81% of respondents) and data loss (69%).


Nowadays almost all business activities are, to some extent, performed online. We communicate, work, and interact on different digital platforms and we highly rely on cybersecurity to be able to do so. The increased online activity gives cybercriminals new opportunities to exploit possible vulnerabilities, reporting Simplilearn. In order to prevent exploitation by cybercriminals, cybersecurity training is necessary and has become more common among companies which allows individuals to become aware of the general situation and potential threats as well as to set actions that prevent happenings.



Individuals feel more at risk

A survey from KPMG International Limited shows that more than three-quarters of consumers are concerned about the privacy of their data and are aware of the fact that their own cybersecurity is at risk if a company possessing their private data falls victim to a cyberattack. Today more than ever before, customers are aware of the fact that if their private data gets into the wrong hands, it can get compromised, sold or somehow misused.


Significant reasons behind the increased awareness and concerns are the globally growing amount of cyberthreats, together with the media coverage about it, according to Security Intelligence. We are performing daily tasks online to a higher extent than ever before and the rise in cyberattacks on businesses has raised consumer worries during the past two year. Around 44% of consumers feel more at risk for falling victim to cybercrime than they did before the covid pandemic started, according to iQTIP.



The European union works to increase awareness

Today it is common and to some extend mandatory that companies and business all over the globe offer cybersecurity training to their employees.
In November 2021, ENISA, European Union Agency for Cybersecurity published a report aiming to assist member states of the European union in improving their cybersecurity capacities by analyzing methods to increase citizens’ awareness of cybersecurity. ENISA gathered information and evaluated the intensity, diversity and regularity of different cybersecurity awareness practices and processes in the member states.


The report recommends organizations and businesses within the union to build capacities for cybersecurity training, perform regular assessments of trends and challenges within the cyber landscape, measure cybersecurity behavior and plan cybersecurity campaigns.



The awareness still needs to increase

It is important to take in consideration that even if the awareness has increased, there are still consumer that will provide personal information without reading the terms and conditions or checking validation of web page when accessing a service. This proposes that consumers sometimes value convenience over security. Some consumers may also not fully understand how they can prevent risks online and therefore choose to instead ignore them. Cybersecurity training is something that needs to be constantly on-going and taken into consideration by all organizations, both public and private once, reporting YouGov.